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Write plainly, using short sentences and straightforward words.

• Example 1: “Can you edit this blog post?” • Example 2: “Let me explain the process.”

Eliminate overused p hrases that make writing sound robotic or overly polished.

• Avoid: “Unlock the full potential of your writing with these tips.” • Use instead: “These tips can improve your writing.” • Avoid: “Let’s dive into this revolutionary method. • Use instead: “Here’s how the method works.”

Get to the point. Avoid padding sentences with extra words.

•Example 1: “Email me the draft tomorrow.” •Example 2: “The event starts at 10 a.m.”

Write the way you’d speak in a casual conversation. Feel free to start sentences with “and” or “but.”

•Example 1: “And that’s why the deadline matters.” •Example 2: “But we should review the data first.”

Avoid Over-the-Top Marketing Language. Steer clear of hype and exaggerated claims. Instead, state facts plainly.

• Avoid: “This groundbreaking tool will change your writing forever.” •Use instead: “This tool helps you write better.” •Avoid: “Experience the magic of effortless content creation.” •Use instead: “This method simplifies content creation.”

Write truthfully, even if it’s not perfect. Forced friendliness can feel fake.

• Example 1: “I think this might work, but let’s test it first.” •Example 2: “Honestly, I’m unsure about this approach.”

Don’t stress over perfect grammar—focus on clarity and readability.

• Example 1: “let’s write it down before we forget.” • Example 2: “can we finish this today?”

Cut out unnecessary words, adjectives, or adverbs.

• Example 1: “We submitted the report.” • Example 2: “The team completed the project.”

Make every sentence easy to understand. Avoid ambiguity.

• Example 1: “Send the draft by Friday morning.” • Example 2: “Include your feedback in the document.”